MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and streaming services has b